October Market Pulse: Stable Prices, 4% Base Rate & Softer Rent Growth—How to Play Q4 in SW London

The snapshot (data-driven, super short)

  • Prices: Nationwide says house prices rose 0.5% in September; annual growth 2.2%. London still lags UK average. Reuters
  • Asking prices: Rightmove shows +0.4% MoM in September (typical back-to-school bump) but 0.1% below last year; sales agreed running ~4% higher YoY. Rightmove
  • Bank Rate: 4% today; next MPC decision 6 November 2025. Bank of England+1
  • Rents: ONS shows +5.7% YoY for UK private rents (to August); Zoopla notes new-let rents rising ~2–3% in 2025 as the market normalises. Office for National Statistics+1

What it means for you

Who

Opportunity

Sharpes plan

Sellers

Buyers are active; price-sensitive market.

Launch right the first time (pro photos, video, 3-D tour) to compress days-to-offer.

Buyers

Payments improved vs early 2024; more choice.

Get AIP + join Buyer-Match for first-look alerts in SW19/SW17.

Landlords

Demand steady; growth moderating.

Do a yield/void review now; smart renewals beat empty months.

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