September Market Pulse: What the 4% Base Rate + Late-Summer Price Dip Mean for SW London Sellers, Buyers & Landlords

The Snapshot

  • Base rate cut: The MPC reduced Bank Rate to 4% on 7 August (5–4 vote). Next MPC announcement is scheduled for 18 September. (Bank of England, Equals Money)
  • Asking prices: -1.3% MoM in August to £368,740 (UK), marking a typical seasonal dip; July saw the busiest sales-agreed month since 2020. (Rightmove, Reuters)
  • Rents: Growth is cooling vs 2024, but demand remains strong; UK new-let average ~£1,287 pcm with London still a hotspot. (Zoopla)

What it means for you

Who

Opportunity

Sharpes game plan

Sellers

Buyers are active and financing just got easier.

Price right the first time; launch with pro photos, video & Matterport to compress days-to-offer.

Buyers

Lower base rate + more choice; aim for speed.

Get AIP ready; use our Buyer-Match alerts to see SW19 & SW17 listings first.

Landlords

Demand resilient; yields benefit from smarter pricing.

Free yield & voids review; optimise rent, renewal timing, and upgrades ahead of autumn.

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